Why incorporate Sears I Can Swim into your facility?

Sears I can Swim is simple to incorporate into any facility, and it comes with a tremendous amount of resources and support.

Improves Client Satisfaction

Satisfied customers are repeat customers. And all across Canada, SEARS I Can Swim is proving incredibly popular with both children and parents. In fact one of our providers, Calgary’s Talisman Centre, is so sure parents will notice an improvement in their kids’ swimming abilities, they offer a satisfaction-or-money-back guarantee.

Maintains Your Client Base Longer

With traditional programs, children who complete their swimming levels are often too young to move on to other programs. The result is a high drop out rate amongst teens or other accomplished swimmers.

With SEARS I Can Swim, swimmers who complete the 3-Stage Swimming Skills Program can immediately move on to Stage 4 – where they can choose from five exciting aquatic sports. At an age when many children drop out of ordinary programs, SEARS I Can Swim keeps them coming back for more.

Boosts Your Numbers

It’s simple. Increase the number of programs your facility can offer and the length of each swimmer’s “career” at your pool, and you will boost your attendance numbers and income generating opportunities.

Plus SEARS I Can Swim enables mass registration and improved booking procedures, such as programming in slots rather than levels, which can result in significantly increased revenues. Parents can bring their children in at the same time and leave at the same time.

Maximizes Program Quality and Cost-Effectiveness

Developing your own learn-to-swim program is time consuming, costly and complex. And traditional national programs don’t offer the progressive teaching methods and philosophy that ensure maximum quality and client satisfaction.

With the expertise and proven results of SEARS I Can Swim, recreation leaders can implement a highly effective, up-to-date program that will be an immediate success.

Ongoing Program Development

We’re committed to offering you Canada’s best aquatic program today … and tomorrow. That’s why all of our programs can be customized to meet your facility’s unique needs and why we continuously work to develop new products and programs with the input and support of existing providers.

Offers Complete Marketing and Program Support

SEARS I Can Swim gives you comprehensive program support. Registration fees include a full complement of marketing materials, teacher tools and resources, swimmer awards, advertising customized to your facility, and administrative software.

Plus our affiliation with national sports associations including Swimming / Natation Canada, Triathlon Canada, Synchro Canada, and Water Polo Canada and our major sponsor, Sears Canada, means you enjoy access to high-profile advertising and marketing opportunities.

Fast, Easy Program Implementation

One of the biggest advantages of SEARS I Can Swim is its ease of implementation. Within just two months of signing a contract, your program can be fully operational. With the enthusiastic cooperation of your key staff, implementation can be even faster!

Responsive, Flexible Service

Our dedicated experts are committed to making sure SEARS I Can Swim works for you. We’re ready to meet your needs responsively and flexibly, including customizing programs to suit your requirements.

Innovative Marketing & Teaching Resources

SEARS I Can Swim has available full marketing services and teaching support and materials, including an implementation guide, plus:

• Information & Marketing Packages – Everything to get your program up and running, including teacher tools and resources, awards, and complete marketing materials including banner, promotional materials, and new promotional posters each year.
• Administrative CD-Rom – Just click to track swimmers, print certificates, customize promotional materials, and provide front line staff with frequently asked question and conversion charts
• Access to SEARS I Can Swim national team ambassadors for your special events
• Publicity on the SEARS I Can Swim website and the SEARS Canada website
• Spin-off benefits of advertising in SEARS stores

SEARS I Can Swim is ready for action. Upon signing a provider agreement, you can expect the following to occur:

Within one month:

• Receive your information kit and marketing tools
• Programmers meet with SEARS I Can Swim consultant
• Preliminary launch event planning
• Successful launch of SEARS I Can Swim
• Begin registration for classes

Within two months:

• Completion of teacher certification
• Receive awards and resource materials
• SEARS I Can Swim classes begin

Comprehensive Teacher Training

Effective teachers are the key to your swimming program’s success. We offer comprehensive, leading-edge teacher training, developed in partnership with the Canadian Swim Coaches & Teachers Association, Parks & Recreation Ontario High Five program, Swimming / Natation Canada, Water Polo Canada, Synchro Canada and Triathlon Canada.

Plus we’re the only program that offers one certification that allows teachers to teach six different aquatic activities. And we’re the only program that certifies teachers as young as 15 years old.

Training courses are delivered by our team of highly-trained, experienced and enthusiastic experts, available to certify your staff on-site or at training courses held at least twice a year at locations across Canada.